Coldpress Foods has just taken another significant stride in its ongoing mission to reinvigorate the UK’s rapidly evolving chilled juice market by announcing a welcome alliance with Odexia, an influential investor in ‘game-changing’ emerging brands and Marechale Capital, a specialist consumer brand advisory house.
According to Coldpress founder Andrew Gibb: “The welcome approach of Odexia and Marechale underpins the significant and sustainable success our vibrant drinks business has enjoyed both at home and abroad in recent months. With enviable growth (67% ex-factory) and celebrated fine food custodians like Boots, Carrefour and Autogrill recently joining our ‘superior juice’ cause; we feel now is the perfect moment to forge ahead, expand our sales & marketing function, accelerate our unrivalled innovation pipeline (fruit & veggie juices, smoothies, almond drinks, low-calorie fruit-themed coconut & sparkling waters) and open up other influential distribution channels both at home and abroad.”
From Odexia’s perspective Coldpress certainly seemed ripe for fresh capital investment, with co-founder Carl Atkinson being: “suitably impressed by a well-run and profitable operation that successfully taps into today’s accelerating healthier living concerns. Odexia were especially encouraged by Coldpress’s robust financials that are all too rare among ambitious, modern-day growth companies; a well-managed operation that sits comfortably amongst our growing family of opinion-forming distributor brands.”
Marechale Capital which is a JV partner with Odexia’s Consumer Brand Fund, provided additional co-investment from its family-office and high net worth clients. Patrick Booth-Clibborn CEO, commenting on the investment added. “Coldpress is the dominant brand in the European cold pressed juice market and we’re pleased to have provided our investor clients which such a dynamic and innovative brand investment. At Marechale we are fortunate to have advised and financed some of the UK’s leading consumer and leisure brands, and we are delighted to have backed Andrew, one the leading voices within the cold pressed drinks sector, and his dynamic team.”