In the French countryside of Normandy, artisanal bakers have been baking cookies since the 19th century. Since 1964, Pierre Biscuiterie, a family owned-business, has been continuing this legacy.
The Pure Butter Cookies are made with butter (19% to 27%) and fresh cream. The three flavours align with market trends: Butter, Coconut and Sea Salt Caramel. Chocolate lovers won’t be left behind, as the Pierre Biscuiterie range includes two butter cookies coated in Milk or Dark chocolate. For a ‘gifting’ variant, shoppers can choose the Butter biscuits stored in a branded tin.
The full range offers great on-shelf impact with its fun personality, aligning with the UK’s fondness for sweet snacking occasions, foodie gifting and smaller household trends. The Butter, Coconut and Seas Salt Caramel boxes of biscuits contains 4 individually wrapped packs.
These products will soon be available in Independent stores, garden centres and farm shops.