The dynamic founders of the burgeoning disruptor brand, The Foraging Fox are celebrating another victory. Their Hot Beetroot Ketchup collected the Clean Eating Award at the inaugural FoodTalk Show Awards.
The Awards took place on Monday 12th June at the Oxo Tower, London. The Foraging Fox were selected in recognition of the brand’s pioneering use of the purple super root, to produce a versatile Free From condiment that ‘tastes good with everything’.
The Awards are the brainchild of FoodTalk Show’s founder and presenter, Sue Nelson. A published food writer, leader of Tech London Advocate’s Food Tech Working Group and former CEO of NW Fine Foods – Sue is intent that the Awards showcase the food tech visionaries, who are shaping the future, pushing the boundaries of NPD and changing the way we live and cook.
The Foraging Fox’s latest success follows hot on the heels of the brand reaching their UK distribution target of more than 1,000 stores. Beetroot currently wears the crown of ‘root vegetable of the moment’ and co-founders Frankie Fox and Desiree Parker were the quickest to bottle its saucy goodness. By harnessing their love of fresh thinking and creative ingredients, they have subsequently delivered a trio of vibrant condiments that continue to shake up the ketchup market.
Frankie Fox, co-founder of The Foraging Fox, comments: “Since launching in February 2015, The Foraging Fox has quickly developed a significant UK and oversees presence. The recognition that award wins give us can contributed greatly to how we’re perceived as a brand and help open doors. The FoodTalk Awards are a great addition to the trophy cabinet, particularly for the Clean Eating category, as this has such widespread public awareness at the moment. This year has been incredible and there are further significant announcements in the pipeline.”